The Resurrection of Jillian Lyons Designs

11:57:00 AM

Valley Vintage has begun thriving as a business. With our official one year anniversary as a business happening this month, I have no doubts that VVLLC will continue to grow and be something I will continue to love curating and running.

Jillian Lyons Designs on the other hand, has had a very troublesome year. Sales had progressively gone down. On top of this I had burned myself out last year from crafting. I took a break for a while. I had very little inspiration or drive. I think this is something many artists go through at one time or another. To make matters worse, I hurt my arm and wrist for a prolonged period of time at the height of the Holiday season. When 2015 rolled around, my precious JLD started to feel like it was dead in the water. I toyed with the idea of closing it. Putting all my eggs in the vintage basket seemed like what would eventually happen. But it hurt me deeply to have to publicly say my inspiration is gone and so is JLD.

Then Marissa at Sassy Mouth Photography tapped me to use some of my angel wings in a Victoria Secret inspired series of photo shoots. As I said in a previous post, I HAD to say yes. She was practically magical! I admired her work. So off I went.

Seeing her finished images moved me. I was finally ready to make wings again! The flood gates opened and I started creating. I also started posting new items to Jillian Lyons Designs for the first time in a year. It felt so good. Like an awakening of my authentic self.

Soon enough offers came my way. PopUp55 offered us the use of their wonderful pop up shop space for a 2 week run with a Spring theme. Assuming they meant Valley Vintage I started curating bright Spring colors in my mind. Then a surprise. Elinor Slomba, my contact at PopUp55 and New Haven's Project Storefronts said no. She was actually looking for Jillian Lyons Designs to bring in the Spring. I was surprised, nervous, worried. Even though I had new product, I wasn't sure if JLD was enough for the PopUp55 shop. or it's New Haven customers. I negotiated for both vintage clothing and my costumey accessories to have a presence there. Elnor said ok, but let's say Jillian Lyons Designs @ PopUp55.

So that brings us to the present. I have just wrapped up my two week long pop up shop event. What I learned from this, is that people liked Jillian Lyons Designs. I sold both old and new products. The things I felt weren't my strengths did just as well as the things I thought were shoe ins. AND the vintage clothes weren't the huge success I expected them to be. They did EQUAL business.

I learned many valuable lessons about working with a staff, what works for me in person versus online, how to better market myself in all respects. I learned so much that the powers that be from PopUp55 / Project Storefronts have invited me to share my experience and Etsy marketing tips at a workshop. So on April 23rd I will be at The Haven Collective giving a little talk about all of these things. This is happening from 7:30 - 9pm at 938 State Street New Haven. You can find more info HERE.

In my next post I'll be adding some of the gorgeous shots from our Pop Up Photo Shoot on the streets of NHV! For now you can find a few in the I Love New Haven blog, courtesy of Mr. Chris Randall.

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  1. So glad the floodgates of creativity and abundance revived your business!!


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